LG Display unveiled a set of game-changing automobile displays including what it claims, are the biggest in the industry, at the Consumer Electronics Show (CES) 2024, according to the display manufacturer, Wednesday.
Displays for software-defined vehicles (SDV) that are emerging in the global automobile industry include a 57-inch pillar-to-pillar (P2P) LCD, which covers the dashboard from the left on the driver's side all the way to the right side of the front passenger seat and is the largest existing display, according to the company. A 32-inch slidable OLED also boasts the biggest size among slidable displays for vehicles.
The enlarged sizes allow the displays to carry more software and is more convenient. The 57-inch P2P LCD last November won the Innovation Award from the Consumer Technology Association (CTO), which organizes the CES tech show every year.
The award recognized not just the size of the display but also the high visual quality, durability and design. While the outstanding size allows the display to offer an optimal quality of visuals to users in any position, it was also made to withstand temperatures from -40 to 85 degrees Celsius.
The company also added physical flexibility to the 32-inch OLED. Remaining rolled up and hidden inside the ceiling when not in use, the display maximizes the usage of the limited space inside a vehicle.
Behind the products are the company's cutting-edge technologies like plastic-OLED (P-OLED) and advanced thin OLED (ATO). A key part inside them is the tandem OLED, whose organic light-emitting layers are double-layered instead of single as seen in previous versions, making it more durable.
The company last year began mass-producing the second-generation tandem OLED, thereby increasing brightness and reducing electricity use by 40 percent. The company this year plans to develop a third-generation tandem OLED to secure its global leadership in the automobile display market.
On the back of the technologies, the company has signed supply deals with 10 complete automobile makers in Europe, North America and Korea after four years in the business.
The company, currently producing the displays in factories in Gumi, North Gyeongsang Province, said it will launch another production line in Paju, Gyeonggi Province, in 2025 to spur its production capability concerning automobile displays that are 30 inches or larger.
Kim Byeong-goo, chief of LG Display's automobile business group, said upon unveiling the displays that the company's global presence in the industry will further progress based on a robust customer base, differentiated technologies, stable supply and dedicated fabrication base.